Well, before getting in to the “Digital marketing company in India”
lets understand first what digital marketing is all about and what is the history of digital marketing.
also how its revolutionizing the way any business can scale up fast,
prominent and persistent beyond the social and economic barriers.
Digital marketing as it is
The very first question here is what is digital marketing ?
well any information which transferred via signals, frequency, radio wave, internet or any other form of digital medium is called digital information.
and when it is used for marketing its called digital marketing but this is very basic statement just to understand.
The Wikipedia definition of digital marketing is: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
History of Digital marketing
The history of digital marketing starts well before we can think of,
but first let us understand when the concept of digital marketing.
its emerged first and revolutionized itself for others to find the potential it has.
There are those who say that the first digital marketer was Guglielmo Marconi, because he invented the radio.
Others will claim that the era of digital marketing launched in 1971 when Ray Tomlinson sent the first email (to himself, because nobody else was on email back then).
Although both of those episodes represent important moments in the evolution of technology,
it’s a bit of a reach to say that they launched digital marketing as we think of it today.
First Search Engine
A better starting point for the history of digital marketing is 1990. Why? Because that’s when the search engine was born called Archie and it was an index for FTP sites.
The grandfather of all search engines was Archie, created in 1990 by Alan Emtage, a student at McGill University in Montreal.
While the chapter gives credit to Archie as the first search engine, it really doesn’t go into too much detail about what it was, and what it did.
The name was short for “Archives”, which was shortened down to Archie.
So I decided to look around a little on the web for more about what is commonly credited as the Grandfather of modern search engines, or the first search engine.
Archie didn’t index the web because the web hadn’t “taken off” yet. That happened a few years later.
Something else happened a few years later as well. In 1993, the first clickable banner went live and another milestone in the history of digital marketing was reached.
Afterwards, a company called HotWired purchased banner ads for advertising on websites. Online advertising had arrived.
In 1994 yahoo search engine was launched and a giant chapter of digital marketing was began.
this was the time when people started searching on the web for the information but the web itself did not have enough information to serve end users.
yahoo received about 1 million click in the first year of launch that was the alarming bell for all the players in digital era.
all the companies realized the digital potential and started optimizing there web content for search engine.
Other search engine
1996 saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa.
In 1998 google was launched and became the leader of all as on today it drives more then 60% of over all traffic on internet.
few other search engine was launched like MSN, Yahoo web search, bing and many more
but all those are history now its only google which works for all.
Now it was the time about 2004 when social media started playing its role.
and became the one of the most dominant player in the field of digital marketing since then its only getting better and better.
Digital marketing company in India
It was little late when people started looking at digital marketing company.
it did not produce significant results in early stage as it was not even well established in India.
but after 2004 social media stepped in and things got turned around.
India is the 2nd largest country in the world with about 1 billion active users every month on social media
including all possible social platform out there and the number is even increasing rapidly like Running Shoes.
There are many companies emerged in India which provides awesome experience when it comes to digital marketing and so is ours 🙂
but long story short Indian companies yet to do a lot in terms of revolutionizing thins industry like washing machines.